Sosyal yardım kampanyalarınızı ölçeklendirmeye başlamaya hazırsanız, size yardımcı olacak bir soğuk e-posta aracına ihtiyacınız olacak.

Soğuk e-posta yazılımı, kampanyalarda potansiyel müşterileri otomatik olarak başlatmanıza, e-postaları geniş ölçekte kişiselleştirmenize, takipleri otomatikleştirmenize ve teslim edilebilirliğinizi artırmanıza olanak tanır.

Bu kılavuzda, size en iyi seçeneklerden bazılarını göstereceğiz. Çoğu aletin temelde benzer şeyler yapmasına rağmen, farklı ihtiyaçlar için en uygun farklı seçenekler olacaktır.

Şirketiniz için en iyi soğuk e-posta yazılımını bulmanıza yardımcı olmak için her birinin artılarına ve eksilerine bakacağız.

  1. Soğuk E-posta Yazılımında Aranacak Özellikler
  2. Yanıt Almak için En İyi Soğuk E-posta Yazılımı
  3. Alternatif Soğuk E-posta Araçları
  4. Soğuk E-posta için Chrome Uzantıları
  5. Ücretsiz Soğuk E-posta Yazılımı
  6. Sosyal Yardım Kampanyalarınıza Yardımcı Olacak Bonus Araçları

Soğuk E-posta Yazılımında Aranacak Özellikler

Schedule Campaigns and Automatically Follow Up

This is a cold email software's main function. While most email outreach tools have the ability to do this, the degree to which you can customize your campaigns and schedules varies between them.

The best cold email software and tools will have functionality including:

  • Make it easy to add and remove prospects

  • Customize the email steps you have

  • Assigning different inboxes to campaigns

  • Sending on a predefined schedule or time-zone based sending

  • Deliverability features to ensure your emails land in the primary inbox

When choosing your cold email outreach tool, make sure that it has at least some of these features.

Easy and Powerful Personalization

Cold email marketing won’t work if you don’t show your prospects that you understand their goals and motivations. You’ll need to personalize every email. Most cold email tools, including QuickMail , will let you use attributes to add snippets of personalization to emails.

You’ll be able to insert unique data for every prospect like:

  • {{prospect.first_name}}

  • {{company.name}}

  • {{a unique introductory sentence}}

That way you can easily build a basic cold outreach template but insert unique, dynamic personalization so every email you send is custom to the recipient.

Built-In Deliverability Features

Good deliverability is paramount for the success of your cold email outreach, especially when done at scale. Look for email outreach tools that have built-in deliverability features to help you keep your emails out of spam and maintain a healthy sender score in the long run.

For example, QuickMail has a free email warmup tool and various other features to boost deliverability: inbox rotation, minimum sending delays, enable/disable tracking, deliverability testing, etc.

Rather than needing to rely on external deliverability tools that you need to pay extra for, choose a cold email tool that has these features built-in.

Collaboration Features

If you’re going to have more than one team member working on your sales campaigns, you’ll need collaboration features in your email outreach tools.

Look for features like a shared dashboard for your whole team’s campaigns, inbox rotation to change who emails are sent by, and analytics that let you see granular details on individual and overall performance.

If you're an agency, you'll also need features such as an agency dashboard to manage your client accounts, webhooks to automate processes, and an audit log to keep track of who does what.

Best Cold Email Software for Getting Replies

1. QuickMail

Powerful & reliable cold email software with advanced automation and deliverability features

Best for: agencies & sales teams who prioritize deliverability and efficiency.

QuickMail will let your team easily upload prospects, create outreach campaigns, follow-up at custom intervals, use personalization attributes, and set tasks. The best part is, you can automate the entire process.

But if your emails aren’t being delivered, nothing else matters.

QuickMail’s cold email software was built with deliverability in mind. Our free Auto-Warmer plan and built-in deliverability tools (inbox rotation, variable sending delays, enable/disable tracking per email, etc.) will make sure your emails land in the primary inbox.

You’ll land into more people’s inboxes, and more people will reply as a result.

Scale Your Cold Outreach Easily and Quickly

Ready to send more volume? Just add an inbox (or five) to your existing campaign and QuickMail will start sending the same outreach campaign from multiple inboxes. Forget dealing with the duplicated campaigns hell, or needing to log in and out of multiple accounts.

Automate Everything

Pull new prospects from a Google Sheet automatically. Contact a specific number of new prospects every week. Follow-up with or without open or click tracking. Detect out-of-office replies. Send Slack notifications. Hook up a Zapier app or a webhook.

You can set all of this up in literally 5 minutes. It’ll then work automatically.

Pay for What You Use

QuickMail doesn't charge you per seat, nor per email sent. You only pay for the number of inboxes you send emails from. One inbox is included in the base price, and every extra inbox is at a discount.

Features:

  • Improve your deliverability at no extra cost

  • Import prospects automatically

  • Send emails and follow up on autopilot

  • Scale campaigns with a couple of clicks

  • Integrate with the rest of your tools

  • Don't harm your deliverability

Don't harm your deliverability

QuickMail lands you in more people's inboxes so that you get more replies.

TRY QUICKMAIL FOR FREE

Alternative Cold Email Tools

2. Salesmate

Email prospecting software for teams wanting a platform to manage their sales pipeline and automate their sales process

Salesmate is a platform for teams to manage and automate their sales outreach, cold calling, and sales productivity.

It offers more than just sales email software, but for the sake of this post, we’ll just focus on those features. You can use their Sequences feature to build email campaigns that send on a predefined schedule. You can even integrate automated SMS messages into those sequences, useful for ABM campaigns.

You can set up a variety of personalized settings on how to handle things like what to do if you get an out-of-office reply, campaign exit criteria, and assigning tags to prospects.

It’s a powerful tool and great for teams who want to collaborate on both sending emails and seeing their CRM activity in one place.

Pricing: Starts from $12 per user per month

Pros:

  • Ideal for tracking prospect interactions after the initial cold outreach has happened thanks to CRM features

  • Integrations with 700+ apps to sync your outreach data with other tools

  • Good value for money for small teams needing a powerful CRM

Cons:

  • Users report that reports can be hard to read and decipher

  • Customers have found syncing and integrating with other apps difficult

  • Limitations on the number of emails you can send per day

3. Outreach

Outbound sales software including email outreach for teams who want insight into company performance, down to an individual level

Outreach.io helps sales teams connect with prospects at scale using multi-channel sales sequences.

As the name suggests, it’s full of features specifically for outbound sales teams. You can create multi-step, multi-channel sales campaigns that send reminders to your team to pick up the phone and call, send a follow-up email, or connect with a prospect on LinkedIn.

It’s an effective platform for teams to manage their email outreach program, as sales managers can see insights into individual performance.

Pricing: Available upon request

Pros:

  • Create powerful multi-touch sequences timed based on prospect actions

  • Personalize cold outreach with insights taken from your LinkedIn contacts and your CRM records

  • Detailed analytics into team performance to spot high and low performers

Eksi -lerini:

  • Üçüncü taraf eğitimi gereklidir ve ekibinize katılmak zaman alacaktır

  • Capterra'daki kullanıcılar, müşteri desteğinin her zaman olabildiğince özenli olmadığını söylüyor.

  • Önemli olan şeylere odaklanmayı zorlaştırabilecek meşgul arayüz: kişiselleştirilmiş e-postalar gönderme

4. SalesLoft

Satış temsilcilerinden oluşan geniş bir ekiple B2B satış ekiplerinin süreçlerini yönetmelerine yardımcı olur

SalesLoft, potansiyel müşterilerle etkileşime girmenize ve neyin işe yaradığını görmek için etkinliklerinizi izlemenize yardımcı olmak için tasarlanmış bir satış etkileşimi platformudur.

Satış faaliyetleriniz ve önemli görevleriniz hakkında tek bir yerde net bir genel bakışa sahip olacaksınız, böylece uzun süre cevap bekleyen bir potansiyel müşteriyi asla bırakmazsınız.

SalesLoft, Sales Navigator ve Salesforce ile entegre olur, böylece CRM kayıtlarınızı kolayca gözden geçirebilir ve gönderdiğiniz her e-postanın kişiselleştirilmiş ve zamanında olduğundan emin olabilirsiniz.

Umduğunuz gibi, yeniden kullanabileceğiniz şablonlar oluşturup kaydedebilir ve açılma oranı, yanıt oranları ve tıklama oranları gibi şeylerle ilgili ayrıntılı ölçümleri görebilirsiniz.

Fiyatlandırma: Talep üzerine temin edilebilir

Profesyonel:

  • Boru hatlarını yönetmek için bir dizi araca ihtiyaç duyan büyük satış ekipleri için mükemmeldir

  • Soğuk e-postalar, takipler, SMS ve daha fazlasını içeren otomatik giden kampanyalar oluşturun.

  • Tüm ekibinizi platformda bir araya getirin

  • Yeniden devreye girmesi gereken potansiyel müşterileri vurgulamak için yapay zeka tabanlı anlaşma analitiği

Eksi -lerini:

  • Pahalı ve küçük şirketler için uygun değil

  • Some limitations around integrations if you’re on a lower-tier plan

  • Takes time to set up your campaigns correctly

5. Snov.io

Combines a sales CRM and cold outreach automation platform

Snov.io is an email prospecting tool to help you identify good leads, engage with them using email outreach, and manage deals in a sales CRM.

If you want a platform that helps you with everything from prospecting to managing deals in your CRM, it’s a great option. They collect data on companies and accounts to help you identify good-fit prospects, import them into your campaigns with verified email addresses and automate the process of reaching out and following up.

There’s a Gmail extension to track engagement inside your inbox, and you can also see stats on performance inside Snov.io itself.

Pricing: From $39 per month

Pros:

  • Includes a prospecting database to find potential customers

  • UI that makes it easy to schedule your bulk email campaigns

  • Email analytics to track your outreach performance

Cons:

  • Users reported problems occurring during drip email campaigns 

  • Limited CRM functionality and not ideal for post-outreach communication

  • The base plan only lets you send 1,000 emails per month, compared to QuickMail which lets each inbox you add send up to 500 per day

6. Reply.io

Automate LinkedIn and cold email outreach in one place

Reply.io is a platform that bundles together email search, LinkedIn outreach, and cold email automation. You can find emails and build a prospect list within Reply, then upload prospects to your personalized cold email campaigns.

As you would expect, you can track and monitor the performance of your campaigns, and Reply also includes features to help you write a clear, compelling cold email template.

It’s a bigger platform than most of the other recommendations here because it integrates a prospect database and LinkedIn outreach with an email sending platform.

Pricing: Starts at $70 per month per users (minimum of three users)

Pros:

  • Chrome extension that lets you save prospects as you’re prospecting on LinkedIn

  • AI-driven email copy suggestions to improve reply rates

  • Notifications to help you keep track of new replies and actions you need to take

Cons:

  • Users on Capterra say that it’s complicated to set up and get started with

  • Expensive, starting at $70/mon/user for a minimum of three users ($210 per month)

  • Features suited to larger companies

Discover how QuickMail compares against Reply.io and why QuickMail is the best Reply.io alternative

7. Yesware

Simple but effective email tracking for prospecting teams

Yesware is an ‘all-in-one toolkit’ for sales. It lets you send emails, track results, schedule meetings and integrates with both Salesforce and LinkedIn. The tool sits on top of your Gmail and Outlook inboxes, adding functionality to them rather than making you move your activity into a new tool.

You’ll be able to track how prospects interact with your email, seeing if people receive, open, and engage with content like links to proposals or sales decks.

Yesware’s cold email outreach software means you can schedule emails to send at specific times and send follow-up campaigns on autopilot, which will make your sales prospecting simple and predictable.

Pricing: Starts from $35 per seat per month

Pros:

  • Made for cold emailing, so there are lots of tools to help you manage the process

  • Works with both Gmail and Outlook and sits on top of your existing inbox

  • Auto-populate campaigns with your Salesforce data thanks to a close integration

Cons:

  • Pay per seat you use rather than per sending inbox, so it can get expensive quickly

  • Users on Capterra say the CRM sync can be unreliable at times

  • Salesforce integrations are not available on lower plans

Discover how QuickMail compares against Yesware and why QuickMail is the best Yesware alternative

8. Mailshake

Simple and easy-to-use cold email marketing software

Mailshake, kişiselleştirilmiş kampanyalar oluşturmanıza, potansiyel müşteri listelerinizi yüklemenize ve takipleri planlamanıza olanak tanıyan popüler bir soğuk sosyal yardım aracıdır.

Entegre bir telefon çeviricisi vardır, böylece soğuk aramaları da dizilerinize getirebilirsiniz. SMTP üzerinden Gmail, Outlook ve diğer e-posta sağlayıcılarına bağlanır ve Salesforce ve HubSpot gibi popüler CRM'lere bağlanır.

Fiyatlandırma: Ayda 59 $ 'dan başlar

Profesyonel:

  • Diğer birçok satış aracı ve CRM'ye bağlamak için Zapier entegrasyonu

  • Potansiyel müşteri listelerini yükleyin ve e-postaları özelliklerle kişiselleştirin

  • Soğuk e-posta şablonlarınızı hızlı bir şekilde yazmanıza yardımcı olacak yapay zeka e-posta yazma aracı

Eksi -lerini:

  • E-posta olarak gönderebileceğiniz günlük e-posta sayısıyla ilgili kısıtlamalar Gmail ve Outlook sunucuları üzerinden gönderilir

  • Capterra'daki bazı kullanıcılar, yakın zamanda kaydolduktan sonra toplu e-posta gönderirken spam olarak listelenen e-postalarla ilgili sorunlar bildirdi

  • Çok kanallı satışlar için telefon çeviricisi yalnızca daha yüksek katmanlı planda mevcuttur

QuickMail'in Mailshake ile nasıl karşılaştırıldığını ve QuickMail'in neden en iyi Mailshake alternatifi olduğunu keşfedin.

9. Kapat

Hem e-posta hem de arama entegrasyonlarına sahip eksiksiz bir satış CRM'si

Close is a popular CRM and sales platform that’s packed with features. You can send and manage sales and prospecting emails, create tasks, and even cold call right from your dashboard.

As you would hope, you can create personalized email drip campaigns, re-use email templates, and pause campaigns for any leads that reply. 

You can upload your prospect list then schedule your campaigns to be sent at any time you choose. You can also create follow-up and other task reminders, and track metrics such as open rates to see what’s working.

Pricing: Starts at $29 per month

Pros:

  • Powerful CRM features to manage your sales pipeline

  • Share email templates with other team members

  • Sales leaderboard to track which sales reps are the most productive on your team

Cons:

  • Not ideal for sending cold emails, it’s best for post-contact follow-ups

  • Can become expensive when you need to add more than a few team members to the platform

10. Autoklose

Sales engagement platform with a variety of tools, including a cold email service to help with prospecting and follow-ups

Autoklose is a sales automation platform that includes tools for cold emailing. You can create a CSV file of prospects, upload them to the platform, and add them to a campaign you have ready to send. If they don’t reply you can automatically follow-up on a pre-set schedule.

As well as sending cold outreach, you can use the platform to track your sales team performance in leaderboards, organize your full contact list, and verify your email lists before reaching out to prospects.

It’s a powerful platform, packed with features.

Pricing: Starts at $59.99 per month

Pros:

  • Comes with a 2-hour onboarding call to help you quickly set up your account

  • A/B test subject lines and email copy to compare performance

  • Sales leaderboards to see which SDRs are hitting quota

Cons:

  • Because the tool has so many features, it can be difficult to get started and setup the platform correctly without the onboarding call

  • Users on Capterra report that the email list cleaning tool accuracy is hit or miss

  • Priced based on the users you add, rather than inboxes used for sending so it’s an expensive option for teams compared to QuickMail

Chrome Extensions for Cold Emailing

How do Chrome Extensions Work for Cold Emailing?

Chrome extensions for cold emailing connect to your Gmail inbox and allow you to manage your cold outreach directly from your Gmail dashboard.

They're more suited for email power users rather than cold emailers because they offer a more basic set of features due to being limited by their interface.

However, many lower-volume cold emailers prefer them over standalone cold email outreach tools due to the ease of use of working directly from the Gmail client.

Let's look at some of the most popular Chrome extensions for cold emailing out there.

10. GMass

Send cold email marketing campaigns straight from your Gmail client

If you want to keep things simple and automate your cold email campaigns straight from your Gmail inbox, GMass is for you. It’s installed as a Chrome Extension, and you can then access powerful features right inside your inbox.

It lets you use Google Sheets to create mail merge fields, so you can still send personalized cold email outreach at scale despite the simplicity of the tool.

GMass also lets you schedule your outreach campaigns, follow-up automatically, and will categorize replies to prevent inbox clutter.

Pricing: From $19.95 per month

Pros:

  • Doesn’t require onboarding to a new tool as it sits on top of your Gmail inbox

  • Build email lists from your Gmail contacts

  • Campaign analytics to track every action that happens in your cold email campaign

Cons:

  • Users on Capterra say it can be hard to track the campaign stages that each prospect is in

  • Follow-ups only included on higher-tier plans

  • Doesn’t work with Outlook or custom email providers

Discover how QuickMail compares against GMass and why QuickMail is the best GMass alternative

11. Streak

Adds useful CRM functionality to your Gmail inbox

Streak, in a similar way to GMass, integrates directly into your Gmail account. However, they add even more functionality on top by transforming your inbox into a flexible CRM.

It saves you having to connect standalone cold email software with a third-party CRM by handling everything in one place.

You can also create snippets, which are templates that you can quickly use to eliminate repetitive work and speed up the time it takes to reply to emails.

Pricing: Free plan available, paid plans from $15 per user per month

Pros:

  • Transform your standard Gmail inbox into a CRM

  • Track email opens, clicks, and reply rates to judge performance

  • Add notes to CRM records in Gmail to give more context for future interactions

Cons:

  • Mobile app lacks functionality compared to desktop software

  • Users on Capterra report that it can cause UI issues that affect their day-to-day email workflow

  • Not made for cold email, best for following up with existing leads

12. SalesHandy

Improve sales productivity with a tool designed to help you send bulk emails for your inbox

SalesHandy is a sales enablement tool to help your sales team be more productive and effective. You can use it to automatically track email engagement, send follow-ups, and create templates.

There’s a built-in send limiter so you don’t send too many emails per day, and it also includes an email verification tool to help ensure you’re only contacting people on their real email.

SalesHandy does everything you’ll need to send and follow-up with prospects, and it’s compatible with Gmail, Outlook, Yahoo, and other mail providers.

Pricing: From $25 per month per user

Pros:

  • Works with both Gmail and Outlook 

  • Mail merge functionality to personalize emails to individual prospects

  • Detailed metrics and analytics, such as open, click, and reply tracking

Cons:

  • No email warmup tools included to improve deliverability

  • Email tracking tools report metrics from your own activity, for example, if you open an email you sent, it’ll report it as being opened by the prospect

  • Users on Capterra report that the tool doesn’t display if duplicate emails are being sent to the same person, which could lead to issues

13. MixMax

Easily schedule meetings with cold leads over email

If you’re regularly booking meetings with prospects, MixMax is a solid choice, thanks to the built-in scheduling features.

You can add your schedule directly into your emails (although the MixMax logo will show up), which enables your prospects to quickly book meetings to continue the conversation.

You’ll be able to see detailed analytics on how people engage with your emails, and how many people RSVP to your meeting invites.

Your emails can be easily personalized thanks to integrations with most CRMs, and you can update your CRM records directly from Gmail to keep your workflow simple.

Pricing: From $24 per user per month for email campaign features

Pros:

  • Built-in calendar for meeting scheduling to improve cold email to meeting conversion rates

  • Create templates and automated email sequences right in your Gmail account

  • Salesforce integration to sync your email contacts with your CRM

Cons:

  • Doesn’t work with Outlook or other custom inbox providers which can have better deliverability than Gmail

  • Users on Capterra say that the reporting can sometimes be inaccurate

  • Branding shows on some of the customer-facing features, so your prospects will know you’re reaching out to them as part of a list

14. Vocus.io

Combines a sales email software platform with Gmail integrations

You can use Vocus.io to draft, schedule, and send cold email campaigns. You can add attachments, which is a good way to increase engagement on your follow-ups (for example, by adding a more proposal or portfolio of work). As well as that, you can install their Gmail extension to track opens and links and get reminders to follow-up inside Gmail.

You’ll also be able to create a calendar, similar to MixMax, so it’s easy for prospects to book meetings with you.

After you’ve sent your campaigns, you can see detailed reports that are easily shareable to ensure your whole team stays up to date on what’s working.

Pricing: Starts from $20 per month for multi-step cold email campaigns

Pros:

  • Gmail add-on to help with day-to-day email tracking

  • Send and schedule drip email campaigns with attributes to personalize

  • Create a personal calendar page that integrates with your emails and prospects can use to book meetings with you

Cons:

  • Users on Capterra report frequent that the software sometimes freezes up when performing exports

  • Lack of accuracy on metrics including bounces being recorded as reponses

  • Only works with Gmail and GSuite, and doesn’t work with Outlook

16. Followup.cc

Lightweight cold email software for Gmail that lets you easily follow-up with prospects that haven’t responded

Followup.cc does what the name suggests: it helps you track conversations and never miss a follow-up opportunity.

You add the extension to your browser and it will add tools to your Gmail account that make it easy to set reminders of when to follow up and even schedule automatic follow-ups to be sent after a specific delay.

The tool also includes open tracking so you know how engaged a prospect is.

The main downside to Followup.cc is that it’s not specifically made for cold email outreach, and does lack more powerful features that most other tools have.

Pricing: Starts from $18 per month

Pros: 

  • Lightweight cold email service that doesn’t have a steep learning curve

  • Choose between follow-up reminders and automated follow-ups with a personalized cold email template

  • See reports on email activity on higher-tier plans

Cons:

  • Changes the UI of your inbox so you will need to adapt

  • Doesn’t offer any email deliverability tools

  • Only works with Gmail and not compatible with Outlook or other inbox providers

Free Cold Email Software

15. QuickMail Auto-Warmer

New inboxes need to be 'warmed up' before starting your outreach to avoid deliverability problems. Traditionally, this was done by sending back-and-forth emails to your colleagues over a certain period of time.

QuickMail's Auto-Warmer automates this process.

When you sign up for the Auto-Warmer, you join a network of real inboxes exchanging emails and replying to each other. This mimics real engagement, like the one someone would naturally have with their colleagues, which prevents Google from suspecting any unusual behavior and increases your deliverability.

The Auto-Warmer opens your emails, replies to them, marks them as "not spam", auto-archives them, and monitors your deliverability at all times.

The best part? It's completely free. Try it yourself.

18. RightInbox

See which prospects open and engage with your emails in Gmail

Right Inbox is a productivity tool that can help with your day-to-day sales email workflow.

After installing the free email extension to your Gmail, it adds features such as follow-ups, email tracking, the ability to save templates, and more to your account.

You can also add notes to email threads which is helpful for when you want to keep track of a conversation’s key points so you can bring them back up again in the future.

If you’re looking for a free option, Right Inbox is a good start.

Pricing: Free plan available, upgrade from $5.95 per month

Pros:

  • Adds a host of useful features to your Gmail inbox

  • Save notes and tags so you never lose important information

  • Sync conversations with your CRM to ensure no conversation is forgotten

Cons:

  • Doesn’t work with Microsoft Outlook or other inbox providers

  • Lacks some email deliverability features

  • There is a team plan, but for large teams you’d be better with a standalone cold email tool 

5 Bonus Tools to Improve Your Cold Email Campaigns

16. Find Emails with Clearbit Connect

It's a tool that finds emails and enriches your prospect profiles

Before you think of sending an email, you’ll need someone’s contact details. Tools like Clearbit Connect help you find the email addresses for people you want to reach out to. 

As well as helping with email details, it’ll also help you find their social profiles (so you can connect with them) and other relevant details about their company, industry, job, and tools they use at work.

If you need help finding email addresses, it’s a great tool.

17. Verify Emails with NeverBounce

Verify your emails are valid and reduce your bounce rate with a tool like NeverBounce

High bounce rates are a bad sign. If your cold emails aren’t landing in your prospects’ inboxes, email service providers will see that you’re not using email in a natural way. You’re more likely to end up in the spam folder and you’ll see poor results from any email campaign you send.

To avoid unnecessary bounces, use NeverBounce to verify your email list.

Simply upload your contact list and NeverBounce will tell you if they’re valid or not, in under 10 minutes. Email verification is a simple but essential part of any successful outreach plan.

You can also verify your email list directly in QuickMail’s cold email software, thanks to our integration with email verification software like NeverBounce.

18. Send Personalized Videos with Loom

Record short videos that you can embed into your email marketing outreach

If you want to stand out in your prospects’ inbox, try using Loom to record a short video pitch instead of writing it out.

This is a great tactic to help show that you’ve done your research, have clear value to offer, and prove that you’re not just emailing 500 people with the same boring template, but are willing to put genuine effort into your outreach.

Loom links show up as a video preview in Gmail, so it’s a great way to make your cold email outreach stand out.

19. Automate Busywork with Zapier

Save time every day by automating repetitive tasks and connecting apps

Zapier, soğuk e-posta yazılımınızı binlerce başka araca bağlamanıza ve sıkıcı görevleri otomatikleştirmenize olanak tanır.

Yinelenen görevleri otomatikleştirerek oluşturabilir ve aşağıdakiler gibi şeyler yapabilirsiniz:

  • Bir potansiyel müşteri yanıt verdiğinde Slack'te bildirim alma

  • Birisi bağlantıyı tıklattığında CRM kaydını güncelleştirme

  • Birisi yanıt verdiğinde CRM'nizde yeni bir anlaşma oluşturma

Her hafta saatlerce tasarruf edersiniz ve Zapier'i kullanmak için herhangi bir kodlama bilmenize gerek yoktur. Soğuk e-posta pazarlama kampanyalarınızın sorunsuz çalışmasını sağlamak için harika bir yoldur.

Bununla birlikte, soğuk e-postayla yeni başlıyorsanız, işleri çok erken optimize etmediğinizi hatırlamak da önemlidir. Neyin işe yaradığını öğrenin, ardından otomasyonlarınızı kanıtlanmış iş akışınıza uyacak şekilde oluşturmaya başlayın.

20. Kristal ile Beklentilerinizi Tanıyın

Ayrıntılı kişilik profillerini görün ve soğuk sosyal yardım yaklaşımınızı uyarlayın

Kristal size potansiyel müşterilerle nasıl iletişim kuracağınıza dair ipuçları verir. İnsanların hangi iletişim tarzını sevdiklerine dair ayrıntıları gösterir, böylece soğuk sosyal yardım ve takip toplantılarınızı beklentilerine uyacak ve işlerin sorunsuz çalışmasını sağlayacak şekilde uyarlayabilirsiniz.

"Ayrıntıları takdir eder", "Hızlı karar vermeyi sever" veya "Veri içermeyen hak taleplerini beğenmez" gibi ipuçlarını görmeyi bekleyin.

Soğuk erişiminizi iyileştirmenin ve daha fazla yanıt almanın basit bir yoludur.

SSS: Soğuk E-posta Sosyal Yardım Araçları Hakkında Bilmeniz Gereken Her Şey

1. Gmail mi yoksa Outlook mu kullanmalısınız?

Her iki gelen kutusu servis sağlayıcısı da iyi seçeneklerdir. Ancak, verilerimiz Outlook'un biraz daha iyi teslim edilebilirlik performansına sahip olduğunu göstermiştir.

En iyi soğuk e-posta pazarlama yazılımı hem Gmail'i hem de Outlook'u destekleyecektir. Bu, herhangi bir gelen kutusunda ayarlayabileceğiniz anlamına gelir ve teslim edilebilirlik sorunlarıyla karşılaşırsanız ve araçları satır aşağı çevirmeden gelen kutusu sağlayıcısını değiştirmek istiyorsanız, bunu yapmak kolay olacaktır.

2. Özel Bir Soğuk E-posta Aracına İhtiyacınız Var mı?

Evet. Geleneksel e-posta pazarlama araçlarıyla veya çoğu CRM'yle soğuk e-postalar gönderemezsiniz. Hüküm ve koşulları, yalnızca kayda geçirilmiş kişilere ulaşabileceğinizi söylüyor. Aşağıdaki kılavuzlarda soğuk e-posta göndermek için popüler e-posta araçlarını kullanıp kullanamayacağınıza baktık:

3. Soğuk E-posta Göndermek için En İyi Platform Nedir?

Gerçekte, tek bir en iyi soğuk e-posta sosyal yardım platformu yoktur. Doğru olanı, ihtiyaçlarınıza ve ekip kurulumunuza bağlı olacaktır.

Birden fazla koltuğa ve güçlü soğuk e-posta araçlarına ihtiyaç duyan ajanslar ve ekipler için QuickMail'in mükemmel bir seçenek olduğunu gördük.

Daha hafif bir şey arıyorsanız, Gmass veya Streak gibi bir uzantı olarak çalışan bir araç düşünebilirsiniz.

4. Soğuk E-posta Platformu Kullanmanın Faydası Nedir?

Soğuk e-posta yazılımı, sosyal yardım sürecinizi otomatikleştirmenizi sağlar.

Size yardımcı olacak yazılım olmadan, zaman alıcı olur ve kişiselleştirilmiş e-postaları uygun ölçekte göndermek için birçok manuel adım gerektirir.

Soğuk e-posta yazılımı, teslim edilebilirlik, kişiselleştirme veya takip etmeyi unutmadan yüksek hacimli kampanyalar yürütebileceğiniz anlamına gelir.

Soğuk e-posta yazılımını kullanmamanızın tek nedeni, ideal müşterinizin kim olduğunu veya acı noktalarını henüz bilmiyorsanız. Bu durumda, nasıl yardımcı olabileceğinizi görmek için gerçek keşif konuşmaları başlatmak için insanlara tek tek ulaşmalısınız.

Soğuk E-posta Aracıyla Çalışmaya Başlama

Bu listedeki soğuk e-posta yazılımlarının çoğunun, kendi QuickMail'imiz de dahil olmak üzere ücretsiz deneme sürümü vardır. Onları test edebilecek ve onlar hakkında nelerden hoşlandığınızı görebileceksiniz.

Örneğin, bir e-posta sosyal yardım aracı iş akışınıza diğerlerinden daha iyi uyacak veya biri diğerlerinden daha duyarlı bir destek ekibine sahip olacaktır.

Yanıt alan soğuk e-postalar göndermeye hazırsanız, ücretsiz QuickMail deneme sürümünüzü buradan ayarlayabilirsiniz.

Sadece e-posta hesabınıza bağlayın, potansiyel müşteri listelerinizi yükleyin ve daha fazla anlaşma kapatmaya başlayın.